When you’re running a business, creativity is both your secret weapon and your biggest challenge. You want bold ideas. You want marketing that stands out. But if you’ve ever tried leading a creative team, or just working side by side with designers, musicians, or marketers, you know it’s not always smooth sailing.
Summer is notorious for a slowdown in new business. Your business website is one of the most important places to focus on during this season. So as the lull hits, now is the perfect chance to run a website optimization to set you up for success and growth in Q3 and...
In a recent episode of the Business Growth Trailblazers podcast, host Alicia Hill and I dove into the power of storytelling in marketing.
We talked about the challenges business owners face in communicating their story effectively and the importance of distilling complex business messaging into compelling and clear narratives.
In a recent episode of the Business Growth Trailblazers podcast, host Alicia Hill and I dove into the power of storytelling in marketing.
We talked about the challenges business owners face in communicating their story effectively and the importance of distilling complex business messaging into compelling and clear narratives.
Your business website will either attract or repel potential customers. Here are 8 must haves so you connect visitors and generate leads.
A lot of businesses approach their marketing strategy with a set it and forget it approach. Leave it on cruise control until something breaks. But when it does they aren’t sure where to turn.
A master distiller knows that the right ingredients plus the right process equals high-proof results. The same is true of your brand message. The right story plus the right process equals a brand message that customers understand and run with.
As a small business owner, solopreneur, or entrepreneur, your website is one of your most vital assets. It’s often the first impression you make on potential clients or customers. But is your website effectively communicating and convincing visitors to take action?
A quick 10-minute audit focused on your written content can reveal much about how well your website performs. Here’s how to do it.
A clear brand message helps shape and propel a business toward success. But a confusing brand message allows someone else to write the narrative for you.
Using storytelling as part of your business marketing strategy doesn’t have to be difficult. It doesn’t take a novel to connect with your audience. A short 5-second story can help build relational and emotional connections to your brand and services.