Marketing Strategy : Distill Your Story: Brand Messaging & Website Services

Psychologically Safe Sales: Building Trust and Connection in Every Conversation

by Ryan Holck | Jul 21, 2026 | Marketing Strategy, Sales

In this episode of Brand On The Rocks, Ryan Holck sits down with sales expert Julie Jones, creator of the Psychologically Safe Sales Method. If traditional sales tactics leave you feeling uncomfortable or inauthentic, you’re not alone. Julie Jones shares her unique philosophy… selling isn’t about persuasion, it’s about building trust.
Learn how shifting from a transactional mindset to a relationship-first approach can transform your sales conversations, increase your client retention, and help you build long-lasting raving fans. Dive in for practical strategies to make your sales process feel good for both you and your clients.

Leadership Development for Business Owners: The LEARN Framework for Stronger Teams

by Ryan Holck | Jun 16, 2026 | Marketing Strategy, Podcast Interview

Most business owners obsess over their marketing. “How do I get my message out? Why isn’t my social working? Should I boost these ads— or just throw more money at them?” But here’s the hard truth: so often, the real problem isn’t the marketing. It’s what’s happening behind the scenes— in the leadership, the team, and the company culture.

Relational Networking: Building Business Relationships That Last

by Ryan Holck | May 5, 2026 | Audience, Marketing Strategy, Podcast Interview

If networking feels like chasing business cards or cold leads that never go anywhere, you are not alone. Most entrepreneurs have suffered through transactional networking events: you show up, share your pitch, and leave. Wondering if anyone actually cared. But what if...

How to Reach the Right People Without More Content, Platforms, or Burnout

by Ryan Holck | Apr 7, 2026 | Brand Message, Marketing Strategy, Podcast Interview

If you’ve ever poured your heart into crafting a newsletter, a social post, or an event flyer—and then watched it fizzle without much response—you know the sting. You wonder, “What am I missing?” Is it the platform? The timing? Or is there something deeper about how...

Marketing Automation for Small Business: Simple Systems, Real Results

by Ryan Holck | Mar 23, 2026 | Marketing Strategy

Ever feel like your business is being run by a mountain of sticky notes, endless task lists, and the latest “can’t-miss” app that promises to change your life? If you’re a small business owner, consultant, or entrepreneur, odds are good you’ve read the productivity...

Website Essentials: 8 Part Blueprint for a Lead Generating Business Website

by Ryan Holck | Apr 29, 2024 | Brand Message, Marketing Strategy, Website Content

Your business website will either attract or repel potential customers. Here are 8 must haves so you connect visitors and generate leads.

Boost Your Business Marketing: How to Unleash Growth and Conversions

by Ryan Holck | Oct 6, 2023 | Brand Message, Marketing Strategy

A lot of businesses approach their marketing strategy with a set it and forget it approach. Leave it on cruise control until something breaks. But when it does they aren’t sure where to turn.

10-Minute Website Audit: How to Optimize Your Written Content

by Ryan Holck | Aug 21, 2023 | Marketing Strategy, Website Content

As a small business owner, solopreneur, or entrepreneur, your website is one of your most vital assets. It’s often the first impression you make on potential clients or customers. But is your website effectively communicating and convincing visitors to take action?

A quick 10-minute audit focused on your written content can reveal much about how well your website performs. Here’s how to do it.

Crafting a Compelling Brand: 3 Stories that threaten to derail your brand message

by Ryan Holck | Jul 21, 2023 | Audience, Brand Message, Marketing Strategy, Storytelling

A clear brand message helps shape and propel a business toward success. But a confusing brand message allows someone else to write the narrative for you.

Emotional and Relational Connections: The Power of Storytelling in Business

by Ryan Holck | Jul 7, 2023 | Marketing Strategy, Storytelling

Using storytelling as part of your business marketing strategy doesn’t have to be difficult. It doesn’t take a novel to connect with your audience. A short 5-second story can help build relational and emotional connections to your brand and services.