facebook pixel

Turn Your Website Visitors Into Leads and Revenue

Website Messaging Cohort for Small Businesses, Coaches, and Consultants

You Need a Website That Works FOR Your Business

As a small business owner, your website is one of your biggest business assets, working 24/7 to connect leads and attract customers.

The Distill Your Story Website Messaging Cohort is the place to align your website messaging and offers so you increase leads and get more sales calls. Join a community of visionary small business owners, entrepreneurs, and personal brand advocates looking to create a website that doesn’t just exist but works tenaciously FOR your business.

DIY Your Online Presence in Just 6 Sessions

If you’ve ever worked with a content writer, you know that good copy takes time and isn’t cheap. You can easily spend $3,000-5,000 on a quality copywriter who understands your niche, connects with your audience, and writes for website conversions (not blog posts or email content).

But you already know your niche and your audience. Now, you just need to master your messaging. That’s where Distill Your Story comes in.

Our lead facilitator, Ryan Holck, brings 20 years of industry expertise to the table, guiding you through a practical process to construct your own copy that tells your story and turns website visitors into leads and customers—all for a fraction of what it would cost you to hire out.

Over the course of six dynamic sessions, you’ll:

  • Discover your core website messaging
  • Craft written copy with compelling calls to action
  • Create content for the top 5 pages of your site
  • Leverage AI tools to develop content that captivates and converts
  • Benefit from expert guidance in a group learning and working environment

This isn’t your average workshop series. It’s an intensive, hands-on experience that includes learning and immediate application, session by session.

When we’re done, you’ll have all the written pieces and visual layouts you need to implement yourself or hand over to a team member, saving you even more without the need for a high-dollar website developer.

Meet Your Facilitator + Website Messaging Expert

Ryan Holck

Since 2003, I’ve helped brands develop and enhance their marketing strategy, brand messaging, communications consulting, and design.

In the process of working with 100+ organizations directly, and thousands online, I noticed a pattern. The brands that could clearly share their story were thriving, sustainable, and growing. The ones that lacked clarity in their marketing messages struggled to find customers and keep the doors open.

Success came down to how clearly they could share the complex work they do. But many brands struggle to know what details are important and how to share them.

I got tired of watching brands struggle, especially when they have superior products and solutions. So I developed a plan and process to focus a brand story so it’s clear, simple, and strategic.

Now, I’m teaching that process to you.

Who’s This For?

The Distill Your Story Website Messaging Cohort is created especially for:

  • Established small business owners with a clear, focused product or service offering
  • Brick-and-mortar business owners looking to build a brand online and increase foot traffic
  • Personal brands and solopreneurs aspiring to amplify their voice and online authority
  • Those who understand their audience and are primed to sell and serve online

If you’re ready to refine your message and engage more effectively with your audience, this cohort is your stepping stone toward mastering your website messaging.

What to Expect

Get ready for a game-changing learning experience you can take with you into the future of your business. Here’s what’s included:

  • Six 90-minute weekly virtual sessions, Wednesdays (July 17 to August 21) at 1pm PST
  • A collaborative, interactive learning environment via Zoom
  • 60-day access to a private Facebook community for ongoing support
  • A comprehensive review session, ensuring no question goes unanswered

This program equips you with the frameworks required to distill your brand messaging and create website content that actively points visitors toward a clear call to action—be it a subscription, a sale, or an inquiry.

The Takeaways

  • A clear website message that grabs attention and explains your business in 7 seconds or less
  • Website copy that resonates with your ideal customer and compels them to take action
  • Strategies and templates to structure your website content for maximum engagement
  • Insider tips on using AI prompts to accentuate your unique story
  • An inclusive, platform-neutral approach, ensuring success regardless of your tech choices

Please note that this cohort is not a design tutorial or a technical how-to guide for any specific website builder. Instead, it’s a strategic assembly focused exclusively on one thing: cultivating the powerful, persuasive messaging that underpins successful websites.

Ready to Join Us?

Understanding how to craft your own website copy is a skill you can take with you for the life of your business and beyond—including any businesses you might launch in the future. When you know how to apply the power of persuasive language to your deep knowledge of your target market, you exponentially raise your chances of success. 

Don’t miss out on the opportunity to transform words into your strongest online currency. It’s time to empower your virtual front door with clarity and purpose. Claim your seat in the Distill Your Story Website Messaging Cohort today.

Website Messaging Cohort

Wednesdays (July 17 to August 21) at 1pm PST

+ Six 90-minute weekly virtual sessions

+ A collaborative and interactive learning environment over Zoom

+ 60-day access to a private Facebook community for ongoing support

+ A comprehensive review session, ensuring that no question goes unanswered

Payment Plan

2 Monthly Payments of $597

Pay in Full & Save

Save $197 When You Pay in Full!

Craft a website story that inspires action and drives growth.


This program does not include building a website for you. It includes getting the words, offer and high level design right so your business website will convert. You’ll leave the program with the content pieces and examples you need so a developer can complete your site. If you need website design help, a great next step is our Business Website Service.