A master distiller knows that the right ingredients plus the right process equals high-proof results. The same is true of your brand message. The right story plus the right process equals a brand message that customers understand and run with.
Storytelling
Crafting a Compelling Brand: 3 Stories that threaten to derail your brand message
A clear brand message helps shape and propel a business toward success. But a confusing brand message allows someone else to write the narrative for you.
Emotional and Relational Connections: The Power of Storytelling in Business
Using storytelling as part of your business marketing strategy doesn’t have to be difficult. It doesn’t take a novel to connect with your audience. A short 5-second story can help build relational and emotional connections to your brand and services.
Business Story Elements: How to Share a Memorable Story
When it comes to sharing your business story and how you make the world better, you have a small window of time to grab attention.
That means you need to be intentional about crafting the right words that will keep someone reading or listening.
The key is to share a story that makes you memorable.
Super Bowl Commercials, the winners, the losers and top lessons
If the Super Bowl is a masterclass in advertising, then a big part of this year’s class flunked. While there have always been favorites, and some historic ads have missed the mark, this year was different.
This year seemed to have an outstanding group of ads that missed badly. In the midst of the mess I found three things that didn’t work, and 2 lessons to take away from the mistakes.