As a small business owner, solopreneur, or entrepreneur, your website is one of your most vital assets. It’s often the first impression you make on potential clients or customers. But is your website effectively communicating and convincing visitors to take action?
A quick 10-minute audit focused on your written content can reveal much about how well your website performs. Here’s how to do it.
How to Run a 10-Minute Website Content Audit
Clarity Test
Start with the Clarity Test. The moment a visitor lands on your site, you only have seconds to answer four critical questions:
- Who is this for?
- What problem do you solve?
- How does it make life better?
- What next step can a visitor take?
Head to your homepage and review the top lines of your content. Can someone who knows nothing about your business understand it in under seven seconds? If the answer isn’t a resounding yes, your message needs more clarity.
Headlines
Your headlines are the guideposts that capture attention and guide visitors through your page. Copy the headlines from each section of your page into a document and consider the following:
- Do the headlines convey the essence of your product or service even if no other content is read?
- Are your headlines SEO-friendly, incorporating keyphrases that people use when searching for your services?
- Is it clear from your headlines what process a customer will go through when engaging with your business?
- Do your headlines focus on the customer’s needs more than just broadcasting what your business does?
Review these headlines once more. Can someone understand the story of your business and your solution with no additional information? If the answer isn’t a resounding yes, your headlines need work.
Calls to Action
Your calls to action (CTAs) are the signposts that tell visitors what to do next. Scan through your main page and tally up:
- Number of buttons (e.g., “Buy Now”) and their prompts.
- Number of text links (e.g., contact page URL) and where they lead.
- Free offers or resources provided (e.g., Free Checklist).
Group similar types of actions to get a total count of each action type and destination. Can someone clearly understand the top 1 or 2 actions you want a website visitor to take? If the answer isn’t a resounding yes, you are overwhelming visitors with too many options and your calls to action need simplifying.
Review Your Website Audit Findings
After conducting this rapid audit, ask yourself:
- Clarity Test: Did your content pass with flying colors?
- Headlines: Would someone understand what your business is about from the headlines alone?
- Calls to Action: Is there a solid primary call to action, a secondary one, and an enticing free resource?
Next Steps
If you’ve found areas where your answers are No, then your website content isn’t working as hard for your business as it should be, potentially costing you leads and sales.
This may not be for you, but I specialize in comprehensive Website Audit.
This is more than your typical review of how your website functions and performs. While it does include those things, that’s not where the value lies.
This is a personalized process of looking at your core messaging through the eyes of a website visitor to see how you can better engage them and tell your story in a way that leads them to take action and become a lead.
What we analyze:
- Website Content: Are your messages clear and compelling? Is your content structured for optimal user experience and search engines?
- User Experience: Is your website easy to navigate and visually appealing? Is it accessible to everyone and works seamlessly on mobile devices?
- Technical Performance: Is your website fast and secure? Are there any technical issues hindering your performance?
- Extras: Are you using analytics effectively? Is your site properly indexed by Google?
Here’s what you get:
- Expert Analysis: We dive deep into your website’s content, user experience, technical performance, and more.
- Personalized Video Walkthrough: See your key pages with clear explanations of what’s working and what needs improvement.
- Detailed Report: Get a written overview with specifics outlining the data-driven insights
- Actionable Recommendations: Get a roadmap to fix identified issues and unlock your website’s full potential.
Imagine:
- Attracting more qualified leads with a website that converts.
- Reaching new customers with messaging that is clear and compelling.
- Saving time and money by addressing website problems before they impact your bottom line.
If you’re ready to address the messaging and technical issues on your website… this is for you.
Get Your Website Audit Started Today.
Drop the phrase WEBSITE AUDIT in the contact form and I’ll reach out to you.