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Website Messaging Cohort for Small Business Owners


Unlock Your Brand Story to Turn Website Visitors into Leads

You Need a Website That Works FOR Your Business

Your website is one of your biggest business assets, working 24/7 to connect leads and attract customers.

The Distill Your Story Website Messaging Cohort, is the place for you to align your website messaging and offers so you increase leads and get more sales calls. Join a community of visionary small business owners, entrepreneurs, and personal brand advocates looking to create a website that doesn’t just exist but works tenaciously FOR your business.

Transform Your Online Presence in Just 6 Cohort Sessions

Over the course of six dynamic sessions, you’ll:

  • Discover your core website messaging
  • Craft written copy with compelling calls to action
  • Develop content for the top 5 pages of your site
  • Leverage AI tools to develop content that captivates and converts
  • Benefit from expert guidance and a group learning and working environment

This isn’t your average workshop series. It’s an intensive, hands-on experience that includes learning and immediate application—session by session.

If you’ve ever worked with a content writer, you know that good copy takes times and isn’t cheap. You easily can spend $3,000-5,000 on a quality copywriter who understands your niche, can connect with your audience and writes for website conversions (not blog posts or email content). 

With over 20 years of industry expertise, our lead facilitator, Ryan Holck, will guide you through a practical process to construct your own copy that tells your story and turns website visitors into leads and customers. All for a percentage of what it would cost you to hire out.

When you’re done, you’ll have the written pieces and visual layouts you need to implement yourself or hand over to a team member to tackle. Saving you even more by not requiring a high dollar website developer.

Who Will Benefit from the Cohort?

This program is created for:

  • Established small business owners with a clear and focused product or service offering
  • Brick and mortar business owners looking to build a brand online and increase foot traffic
  • Personal brands and solopreneurs aspiring to amplify their voice and online authority
  • Those who understand their audience and are primed to sell and serve online

If you’re ready to refine your message and engage more effectively with your audience, this cohort is your stepping stone towards mastery of website messaging.

What You Can Expect from the Cohort

Get ready for a game-changing experience:

  • Six 90-minute weekly virtual sessions, starting Wednesday, August 21, 2024 at 1pm PST
  • A collaborative and interactive learning environment over Zoom
  • 60-day access to a private Facebook community for ongoing support
  • A comprehensive review session, ensuring that no question goes unanswered

This program equips you with the frameworks required to distill your brand messaging and create website content that actively points visitors toward a clear call to action—be it a subscription, a sale, or an inquiry.

The Takeaways

  • A clear website message that grabs attention and explains your business in 7-seconds or less
  • Website copy that resonates with your ideal customer and compels them to take action.
  • Strategies and templates to structure your website content for maximum engagement
  • Insider tips on using AI prompts to accentuate your unique story
  • An inclusive and platform-neutral approach, ensuring success regardless of your tech choice

Please note that this cohort is not a design tutorial or a technical how-to guide for any specific website builder. Instead, it’s a strategic assembly focused exclusively on one thing—cultivating powerful, persuasive messaging that underpins successful websites.

Reserve Your Spot

Empower your virtual front door with clarity and purpose. Don’t miss out on the opportunity to transform words into your strongest online currency. Claim your seat in the Distill Your Story Website Messaging Cohort, today.

Website Messaging Cohort

Begins Wednesday, August 21, 2024
at 1pm PST

$1495 $995

+ Six 90-minute weekly virtual sessions

+ A collaborative and interactive learning environment over Zoom

+ 60-day access to a private Facebook community for ongoing support

+ Bonus 7th session with a comprehensive review, ensuring that no question goes unanswered

Ryan Holck

Cohort Facilitator

Since 2003, I’ve helped brands with marketing strategy, brand messaging, communications consulting, and design.

In the process of helping 100+ organizations directly, and thousands online I noticed a pattern. The brands who could clearly share their story were thriving, sustainable, and growing. The ones who lacked clarity in their marketing messages struggled to find customers and keep the doors open.

Success came down to how clearly they could share the complex work they do. But many brands struggle to know what details are important and how to share them.

I got tired of watching brands struggle, especially when they have superior products and solutions. So I developed a plan and process to focus a brand story so it’s clear, simple, and strategic.

Craft a website story that inspires action and drives growth.