Website Messaging Cohort
Transform Your Website into a Client-Attracting Powerhouse
Are You Struggling to Convert Website Visitors to Leads?
As a business owner, solopreneur, or personal brand, your website has to be more than a digital business card. It should be a powerful tool that drives leads and generates revenue for your business.
The Website Messaging Cohort is here to help you transform confusing, underwhelming content into messaging that works for your business. Holding attention and directing visitors to take action and become leads.
Unlock the Secrets of Compelling Website Messaging in Just 6 Weeks
The Website Messaging Cohort is a six-session program designed for business owners, solopreneurs, and personal brands who are ready to turn visitors into paying customers. Over six weeks, you’ll create clear, actionable website content that connects with your audience and boosts engagement.
This isn’t a generic workshop; it’s a hands-on, step-by-step experience where you’ll actually create the content for your site with expert guidance.
When we’re done, you’ll have all the written pieces and visual layouts you need to implement yourself or hand over to a team member, saving you even more without the need for a high-dollar website developer.
What You’ll Achieve
By the end of the program, you’ll have the tools and confidence to launch a website that truly represents your business.
You’ll walk away with:
- Messaging that grabs attention. Craft a website message that hooks visitors in 7 seconds or less.
- Customer-focused website copy. Speak directly to your audience with words that resonate and convert.
- Clear call-to-action strategies. Use simple, effective prompts to guide visitors toward taking next steps.
- Engaging content for your top 5 pages. Build out your most important pages with content that drives action.
- AI-enhanced storytelling. Leverage the power of AI to transform blank pages into ready-to-edit drafts.
Please note that this cohort is not a design tutorial or a technical how-to guide for any specific website builder. This is a proven framework to share your message online and point visitors toward a clear call to action–be it a subscription, a sale or an appointment.
Why This Cohort Works
You’ve worked hard to build a business and understand your audience—this course helps you turn all that knowledge into persuasive, actionable website content. Led by messaging strategist Ryan Holck, the cohort combines expert advice with AI tools and collaboration.
Ryan Holck has spent 20+ years helping over 100 organizations and thousands of individuals tell their stories effectively. His proven, streamlined method is tailored to small business owners looking to maximize the impact of their online presence—without spending $5,000+ on a professional copywriter.
Who Should Join?
This cohort is perfect for you if you’re ready to strengthen your online presence and grow your business. It’s designed for:
- Small business owners who want their website to work for them.
- Solopreneurs and personal brands looking to build authority.
- Entrepreneurs ready to sell and serve online with clarity and confidence.
- Anyone who knows their audience but struggles to organize their messaging
If you’re ready to refine your message and engage more effectively with your audience, this cohort is your stepping stone toward mastering your website messaging.
What You’ll Get
This program includes everything you need to get results fast—without creative overwhelm.
- Six 90-minute live Zoom sessions focused on structured learning and real-time implementation.
- Supportive group environment to work through challenges and gain insights from peers.
- Direct access to your facilitator for 60 days, so you’re never stuck between sessions.
- A final review session to polish your messaging and answer lingering questions.
You’ll leave with a ready-to-go strategy, content for your top website pages, and templates you can use again and again.
What’s the Investment?
If you’ve ever worked with a content writer, you know that good copy takes time and isn’t cheap. You can easily spend $3,000-5,000 on a quality copywriter who understands your niche, connects with your audience, and writes for website conversions (not blog posts or email content).
But you already know your niche and your audience. You just need to master your messaging so you share with them in the clearest ways possible. That’s where the Distill Your Story Website Messaging Cohort comes in.
The Website Messaging Cohort has a $1497 Investment
+ Six 90-minute live Zoom sessions focused on structured learning and real-time implementation.
+ Supportive group environment to work through challenges and gain insights from peers.
+ Direct access to your facilitator for 60 days, so you’re never stuck between sessions.
+ A final review session to polish your messaging and answer lingering questions.
Sessions are on Wednesdays at 10am PST beginning January 15
There are 2 payment options to chose from.
Option 1 Christmas Special:
Pay in Full & Save
1 Payment of $1497 $1297
Option 2 Christmas Special:
Payment Plan
2 Payments of $847 $747
Meet Your Facilitator + Website Messaging Expert
Ryan Holck
Since 2003, I’ve helped brands develop and enhance their marketing strategy, brand messaging, communications consulting, and design.
In the process of working with 100+ organizations directly, and thousands online, I noticed a pattern. The brands that could clearly share their story were thriving, sustainable, and growing. The ones that lacked clarity in their marketing messages struggled to find customers and keep the doors open.
Success came down to how clearly they could share the complex work they do. But many brands struggle to know what details are important and how to share them.
I got tired of watching brands struggle, especially when they have superior products and solutions. So I developed a plan and process to focus a brand story so it’s clear, simple, and strategic.
Now, I’m teaching that process to you.
Take the Next Step
A high-performing website isn’t about bells and whistles—it’s about knowing how to connect with your audience and motivating them to act. That skill will serve you for the life of your business.
Don’t miss this chance to transform your online presence and grow your business with clarity and purpose.
PLEASE NOTE:
This program does not include building a website for you. It includes getting the words, offer and high level design right so your business website will convert. You’ll leave the program with the content pieces and examples you need so a developer can complete your site. If you need website design help, a great next step is our Business Website Service.